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Advancing Youth Empowerment and Advocacy in Marine  Conservation

About Us

The Pristine Blue Initiative is a Toronto-based Initiative dedicated to bringing together a team of like-minded individuals who want to do their part in conserving our blue planet.


Our primary focus revolves around promoting ocean, lake and river conservation with sound environmental policy in Toronto. Our organization highlights issues including but not limited to, the decline of marine wildlife, the rampant pollution of our water bodies, promotion of marine literacy among the urban audience, and raising awareness on laws that are critical to our marine and environmental health.


With the lack of youth representation around marine conservation efforts, The Pristine Blue Initiative provides a unique youth perspective on the issues surrounding marine protection and conservation. We are committed to advancing youth empowerment and advocacy amidst a growing need for critical environmental stewardship for the generations who stand to inherit the negative externalities from our current approach to preserving the marine ecosystem and its resources.

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